U.S. pet insurance industry surpasses $4.7bn in 2024

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The 2025 State of the Industry (SOI) report from the North American Pet Health Insurance Association (NAPHIA) reveals that gross written premiums surpassed a record $4.7bn in 2024 in the U.S. compared with $3.9bn in 2023. “Over the past five years, the industry has experienced a combined growth rate of 20.8% in written premiums,” said Logan Bitter, who leads NAPHIA’s SOI report initiative. “There is simply no other line of insurance and few other pet health products experiencing that level of ongoing growth.”


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