The analytics platform tailored for accountants serving dental clients

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CPA Bassim Michael has developed Practice Gauge, a cloud-based analytics platform tailored for accountants serving dental clients. He emphasizes the importance of understanding client needs, observing: "I think what helps for dentists is that they usually work three or four days a week, so they actually have time to meet with their CPAs. So we created a client-focused type of practice, and we bundled accounting, tax advisory and tax planning, and they really liked it. We did value pricing and fixed pricing long before it was popular, back in 2006." The platform tracks financial data, overhead, and profitability, allowing for peer and trend analysis. Michael, who works with around 200 dentists across 16 states, noted the challenges posed by stagnant insurance reimbursements, which have not kept pace with rising salaries. Practice Gauge, certified by Intuit, integrates with QuickBooks Online and aims to enhance financial management for professionals in various fields.


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